Furthermore, the inspiring essence of this phenomenon takes place when one sees it and follows it. There are stories of people who sought more than just an “11:11” wish. Those individuals wanted a deeper understanding of the unknown synchronicities that kept occurring. While writing off the fact that coincidences do not exist because everything happens for a specific reason, these people utilized the phenomenon as confirmation of their current thoughts and path they were headed towards. In doing so, the 11:11 phenomenon essentially was utilized as a vessel to lead them to live accordingly to their hearts’ and physical desires. Conclusively, it is believed these individuals were being guided” towards an awakening state of true destiny through universal encoded messages.
The discovering of one’s true destiny with “11” symbolizing the light down your path is what the District Eleven® brand stands on. District Eleven® is a clothing brand that provides a life changing opportunity channeled through the realization and the 11:11 phenomenon and can be seen as the magnetic force that gravitates you towards your true calling outside of the status quo. Given this our clothing designs also encompass “light up” features to symbolically represent the illuminated paths of the each individual's’ journey (as seen below).
Kickstarter Campaign:
https://www.kickstarter.com/
District Eleven® Clothing Shop:
http://districteleven.bigcartel.com/